Loyalty Programs

Loyalty Programs

How GICSA Powers WhatsApp Based Mall Loyalty with Veryfi

Running loyalty across a shopping center isn’t simple. Shoppers buy from dozens of different stores, receipts come in every format imaginable, and engagement needs to work every day, not just during short promotions. For GICSA, traditional loyalty models weren’t built for that reality. To modernize how shoppers engage across its shopping centers, GICSA partnered with Veryfi.

Turning Fans into Brand Advocates: How Johnnie Walker and Veryfi Built a WhatsApp-Native Loyalty Experience

1. Executive Summary On July 18, 2025, Johnnie Walker launched Keep Walking a lo boricua con Johnnie Walker, a loyalty campaign that celebrated Latin culture through a partnership with a global superstar. Running through September 18, the initiative invited consumers in Mexico to purchase Johnnie Walker products valued at a minimum of $299 MXN (~$16). Read more.

CPG Fraud Prevention: Protecting Loyalty Promotions at Scale with Veryfi

Recently I’ve been writing a lot of customer stories about Veryfi’s technology in CPG promotional campaigns. And one pattern keeps showing up: fraud. More than 72% of promotional campaigns face fraud at some point during their run. Most of it slips through unnoticed because fraudsters today are using methods that go way beyond what most Read more.

Crem Helado’s Campaigns: How Veryfi Powered Instant Recharges and Consumer Engagement

Executive Summary In 2024, Meals de Colombia, part of Grupo Nutresa, launched Recárgate con Chococono, a national digital promotion designed to re-energize one of its most iconic ice cream brands. Consumers who purchased Chococono products could scan a QR code or message a WhatsApp chatbot, register their details, and validate packaging codes in real time. Read more.

How Veryfi’s Multi-Channel OCR Solutions Powers PepsiCo’s Campaign Victory

1. Executive Summary In July 2025, PepsiCo Mexico launched La Pareja Perfecta (“The Perfect Pair”), a nationwide promotion celebrating Doritos and Pepsi. Consumers were invited to collect promotional codes from bottle caps and snack strips, combine them, and win instant cash rewards. Running this campaign at scale presented big challenges: Mexico’s dual-channel retail environment, millions Read more.

Hit or Miss? How Veryfi Made HIT’S Back to School Campaign A Success

1. Executive Summary In May 2025, HIT Bebidas partnered with Veryfi to launch “Back To School,” a month-long loyalty campaign that transformed how Colombian consumers engaged with the brand. Running from May 1st to May 31st, the campaign invited customers to purchase HIT juice multipacks (6, 12, or 24 units), submit receipt photos via WhatsApp, Read more.

Click, Capture, Complete: The Technology Behind LALA’s Nationwide Promotional Campaign Powered by Veryfi

1. Executive Summary In July 2025, LALA Guatemala partnered with Veryfi to launch ‘Gana con Lala,’ a promotional campaign unlike anything the company had attempted before. For two months, consumers across the country could win prizes ranging from pizza vouchers to all-inclusive international trips simply by purchasing LALA products and submitting a photo through WhatsApp. Read more.

Loyalty Program Types: 16 Strategies to Build Customer Devotion

Customer loyalty programs have evolved far beyond simple punch cards and basic point systems. Today’s businesses have access to sophisticated strategies that can transform one-time buyers into lifelong brand advocates. Whether you’re a startup looking to establish your first loyalty initiative or an established company seeking to revamp your customer retention strategy, understanding the various Read more.

Cross-Basket Purchase Analytics vs. Traditional Market Basket Analysis — Key Differences Retail Data Teams Must Know in 2025

Introduction Retail data teams often use “market basket analysis” and “cross-basket purchase analytics” interchangeably, but these methodologies serve fundamentally different purposes in 2025’s data-driven retail landscape. Traditional market basket analysis (MBA) examines what customers buy together in a single transaction, while cross-basket analytics extends this concept across multiple purchases, categories, channels, and time windows. (Veryfi Read more.

Build vs Buy Analysis: Veryfi Embedded ROI Calculator

Every CPG brand faces the same critical decision when launching receipt-based loyalty programs. Do you spend 18 months and $450,000+ building a custom solution in-house? Or do you launch your first campaign tomorrow with a proven, enterprise-grade platform? While your competitors are still hiring developers and debugging fraud detection algorithms, Veryfi Embedded customers are already Read more.

Receipt Validation Loyalty Programs: The Evolution from Human Validation Hell to AI-Powered Excellence

When I worked at coupons.com, our receipt validation loyalty programs relied on a clearing house of people to validate receipts for proof of purchase before fulfilling rewards to registrants. This receipt validation process was time-consuming and created more problems than it was worth. For starters, the user experience sucked. Customers had to wait days before Read more.

How CPG Brands Use WhatsApp + Veryfi for Seamless Campaigns

In 2025, CPG brands are using WhatsApp receipt OCR for loyalty campaigns that feel seamless, instant, and fraud-proof. Gone are the days of sticker books and punch cards — today’s most effective promotions eliminate friction between purchase and reward. That’s exactly what three powerhouse brands in LATAM are doing with Veryfi + WhatsApp. WhatsApp is Read more.

Revolutionizing Holiday Loyalty Programs: From 11 Days to Instant Validation

Holiday loyalty program automation is becoming crucial as retailers face unique challenges in 2024. According to McKinsey’s latest holiday shopping report, despite 6% annual growth in holiday spending, low consumer confidence is impacting shopping behavior. With consumers being more selective but willing to splurge on meaningful purchases, automated loyalty programs are becoming essential for capturing Read more.

Enhancing Mall Shopper Experience with Digital Loyalty Programs

Shopping malls are more than just a collection of storefronts—they are conglomerates of brands, retailers, and distributors. Which means that each of them competes for customer attention. As malls increasingly adopt digital strategies to engage with shoppers, loyalty programs have emerged as key tools to retain customers and drive repeat visits. However, managing loyalty programs Read more.

Lost Rewards, Lost Loyalty: How Bad Redemption Hurts Consumers and Brands

Consumer Packaged Goods (CPG) companies often use promotional offers such as coupons, discounts, and loyalty programs to attract and retain customers. While these promotions can be effective in driving sales and building brand loyalty, mishandling or mismanagement of these programs can have negative consequences for both consumers and brands. Ways Redemption Go Wrong 1. Delayed Read more.

Industry White Paper: CPG Loyalty

CPG Brands Turning Loyalty Programs into Revenue Machines Read this white paper to understand the evolving landscape of the CPG loyalty industry, the specific product designs that lower user satisfaction, the specific loyalty marketing sequences that lower brand confidence, and other revenue stoppers. Discover how Veryfi’s complete loyalty marketing toolkit (with Veryfi Lens Receipt Capture Read more.